Chapter 1, "The Fears"

This chapter will outline most of the fears salespeople have in cold calling.

Chapter 2, "Who to talk to"

[+] In this chapter we will cover the fear of not ...

[-] In this chapter we will cover the fear of not knowing the right companies to call, and how to find out who the right person is to speak to.

Chapter 3, "Obstacles"

[+] In this chapter we will cover the fear of coming ...

[-] In this chapter we will cover the fear of coming up against obstacles like an automated telephone attendant, Voicemail, or just plain “NO not interested.

Chapter 4, "Hello"

[+] This a script I call my HELLO script. I use ...

[-] This a script I call my HELLO script. I use it when I have to introduce myself to someone I have never met before.

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